This conversation is like a little core sample of the interaction that goes on between Jon and his brother:
Jon Rose says: yea that's awesome
Jon Rose says: just the name in black and white on the site
Jon Rose says: I really wish we had an icon, or mascot
Jon Rose says: something cool other than just the name
Jeff says: hmmm
Jeff says: what's something evolutionary?
Jon Rose says: I think I wanna be Chief Officer of Inovation
Jon Rose says: monkey
Jeff says: InNovation
Jon Rose says: I'm not the Chief Officer of Spelling, Jeff
Jeff says: sounds good to me
